Idc marketscape worldwide supply chain planning press release v2 1

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white paper

o9 Named a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment

Download the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment.

Amorepacific Corporation
Anheuser-Busch InBev
Asian Paints
Berger Paints India Limited
Blue Buffalo
Canadian Tire
Caterpillar
Citizen Watch America
Comcast
Crocs
Deckers Brands
Amorepacific Corporation
Anheuser-Busch InBev
Asian Paints
Berger Paints India Limited
Blue Buffalo
Canadian Tire
Caterpillar
Citizen Watch America
Comcast
Crocs
Deckers Brands
Amorepacific Corporation
Anheuser-Busch InBev
Asian Paints
Berger Paints India Limited
Blue Buffalo
Canadian Tire
Caterpillar
Citizen Watch America
Comcast
Crocs
Deckers Brands

PROVEN VALUE DELIVERY ACROSS 30+ INDUSTRIES

The IDC MarketScape report recognized o9 for strengths in comprehensive computational engine and tracking of promotions and markdowns with inherent prioritization.

The report also states that o9 “offers the ability to track promotions in concert with inventory and uses a price opportunity index, a computed index based on various customizable parameters for the retailer,” and that “the end result is surgical discounting, especially at the markdown level, to ensure money isn’t left on the table.” 

Key highlights from the report:

  • Comprehensive Computational Engine

    o9 sports an advanced mathematical engine with a strong emphasis on combined data and breaking down complicated promotion perspectives to the base level for delivery to customers.

  • Tracking of Promotions & Markdowns with Inherent Prioritization

    o9 Solutions offers the ability to track promotions in concert with inventory and uses a price opportunity index, a computed index based on various customizable parameters for the retailer.

We believe our position in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment underscores the exceptional value that our RGM and integrated business planning platform offering brings to even the most complex organizations.

Adam Ben-Yousef

SVP of Revenue Growth Management at o9

Figure 1. voice of the customer for supply chain planning solutions

o9 Recognized as the only “Customers’ Choice” Provider

o9 is the only vendor to be recognized as a Customers’ Choice in the 2025 Gartner® Peer Insights™ Customers’ Choice for Supply Chain Planning Solutions. o9 was the only software provider that met or exceeded the market average scores for both Overall Experience and User Interest