Shurtape: Interview with Kyle Stephens, Demand Manager

Watch our interview with Kyle Stephens, Demand Manager at Shurtape Technologies. We spoke with Kyle at o9's aim10x Americas Summit in September 2025 in Dallas, Texas.

In this interview, Kyle shares how Shurtape responded to the challenges of COVID by leading a company-wide transformation across technology, processes, and people - strengthening demand planning, improving service performance, and building a culture of trust and accountability to support long-term growth.

AI In Category Management: Creating Clarity From Complexity

Category Management stands as a critical yet underexplored area, one of the last planning processes to undergo full digitization.

This white paper explores its potential, highlighting how machine learning (ML), large language models (LLMs), and agentic AI can transform it.

Download now